QR codes are becoming more popular throughout the world. With the expansion of smartphone users, marketing professionals are using every opportunity to take advantage of this new technology and put a scannable barcode on a billboard, magazine, product label, etc.
Scannable barcode allows the phone with the right software to scan it, decode it and redirect the phone’s browser to a URL with the information on the image coded in the QR.
Thus, users can learn more about products they are interested in. Beverage manufacturers are right to turn to this method od promoting their products, especially since beverage labels have limited space for all the information that might interest the buyers (for example, a lot of beverage labels cannot provide detailed nutritional information because of limited space).
QR codes are especially popular among the younger population.